Behind the Bag: Why We Only Use Raw, Unroasted, Unsalted Goodness

Ahmad Farid Moradi

 

You know that moment when you think you’re eating something healthy…
Until you flip the pack over and see it’s roasted in oil and loaded with salt?

Yeah — we’ve been there too.

That’s why we made a promise:
What goes into your daily pouch stays as nature intended — raw, whole, and nothing artificial.
Because when it comes to your health, shortcuts aren’t nourishing.


Why We Said No to Roasting

Roasting may improve flavour — but at a cost.

When nuts and seeds are roasted, especially at high temperatures, their natural oils oxidize.
That means the good fats your body needs (like Omega-3s) start to break down.
Vitamin content drops. And certain oils or coatings can create harmful byproducts.

According to a study in the Journal of Food Science and Technology,
roasting nuts significantly reduces vitamin E and polyphenol content — two powerful antioxidants your body uses to fight inflammation and ageing.

So yeah, that “roasted and salted” trail mix?
It’s more marketing than medicine.


Why We Keep It Salt-Free (For a Very Good Reason)

Your body does need sodium —
But it doesn’t need hidden salt in every snack.

Most store-bought nuts are laced with sodium to boost flavour and shelf appeal.
But too much salt can lead to:

  • Water retention
  • Increased blood pressure
  • Amplified cravings

We believe flavour shouldn’t come at the expense of function.
That’s why we keep our ingredients unsalted — letting the natural taste and crunch shine through.

Your taste buds reset. Your body thanks you.


Why Raw = Real

Raw means unprocessed. Untouched. Alive.
Still full of minerals, enzymes, and antioxidants your body actually recognizes and absorbs.

When you eat raw almonds or walnuts, for example, you’re feeding your body:

  • Vitamin E – skin health, hormone balance, and immunity
  • Magnesium – sleep, focus, and stress regulation
  • Healthy fats – heart and brain health
  • Zinc & iron – energy, hormones, and mood support

These are live nutrients. When heat-treated, their benefits fade fast.


The Power of Raw, Daily

Each day in our 7-day rotation brings a unique mix — always raw, always real.

It’s the difference between a snack and a ritual.

You’re not just chewing something crunchy —
You’re absorbing nature’s blueprint for wellness.

That’s why we never roast, salt, sugar-coat, or mess with it.
Because your body already knows what to do.

“The less we interfere with the original structure of whole foods, the more beneficial they are.
Raw nuts and seeds are among the most nutrient-dense foods available.”
Dr. Mark Hyman, functional medicine expert


A Final Thought

We’re not here to give you just another snack.

We’re here to rebuild your trust in food.
To say that nourishment doesn’t need to be fancy —
It needs to be honest. Raw. Simple. Consistent.

That’s what Behind the Bag really means.

Explore the 7-Day Nut Ritual → NutsRitual.com

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